Big steps

It is easy to moan that nothing will change until consumers demand that it changes, but sometimes it takes a a big company to say 'we wont wait - we'll do it' to drag everyone along with them; usually though it needs to be a VERY big company to actually make a real impact.

Proctor and Gamble makes Pringles, Bold, Crest, Iams, Olay, and lots and lots of other products you probably buy all the time (or maybe assiduously avoid). Regardless, it's the world's largest consumer products company, and this week, it revealed an ambitious "new long-term vision": It plans to eventually run on 100 percent renewable energy, use 100 percent recycled or renewable packaging, and send no waste to landfills.

Large companies have made bold promises in the past, but this is extra bold. What's encouraging, though, is that P&G has committed to incremental, 10-year targets along the way. The company is aiming to get 30 percent of its energy from renewable sources by 2020, for example. It will take a while for it to get there, but P&G deserves credit for setting the bar where it should be: up at 100.

(retweeted/aggregated/lifted/nicked from Good