At work, I've doing a lot of work on how we might develop our company brand and what we hope that brand might come to mean to people. In doing that I've had to try and figure out what the company's promise is to its customers. 'Brand value' is now almost seen as an oxymoron - but it isn't - there are reasons we all choose the products we do, and it all comes down to what we believe the product will deliver; its promise. Trying to encapsulate that promise in a way that is easy to understand....is not easy. I think this commercial does it perfectly.
No comments:
Post a Comment